The W. Edwards Deming Institute Blog

Posts Tagged ‘customer focus’

Iterative Customer Focus

Guest post by John Hunter, author of Management Matters: Building Enterprise Capability. On Statistical Techniques in Industry as a Natural Resource by W. Edwards Deming (1952) In the new way, management introduces, through consumer research, a 4th step, and runs through the 4 steps is a cycle, over and over … New Way Design the […]

The System of Profound Knowledge Applied to Sales and Marketing

Guest post by John Hunter. This webcast shows Steve Haedrich’s presentation, The System of Profound Knowledge Applied to Sales and Marketing, at the 2015 Deming Research Seminar. Steve is the President of New York Label & Box Works. Steve discussed the importance of understanding the strengths of your organization and remembering that more sales is […]

Creating a Deep Commitment to Delighting Customers

Those organizations that can delight customers today and take the steps today that position the organization to delight customers in the future will prosper and grow. But building and maintaining a management culture that reinforces delighting customers and long term thinking is quite difficult. I have trouble finding businesses that are focused on delighting customers. […]

What Business are We In?

That quote is from The New Economics, published in 1993. Still today many companies would benefit greatly from adopting this thinking. So often companies fail to focus on the needs of customers. So often companies focus on the short term to the detriment of long term success. We would all be better off if more […]

Creating Technology Solutions that are Appropriate Given the System Context

Kentaro Toyama‘s presentation at the 2016 Annual Deming Institute Conference – Geek Heresy: Technology’s Law of Amplification From the website for Kentaro’s book, Geek Heresy “Toyama’s research reminds us that there are few one-size-fits-all solutions. If technology is going to improve the lives of the world’s poorest, it must be grounded in a deep understanding […]

Jobs to be Done

In Clayton Christensen’s new book, Competing Against Luck, the authors delve into the importance of gaining a deep understanding of what your customers desire. The book lays out a Theory of Jobs to be Done in a very compelling way. To me this is a great example of extending Deming’s ideas with a great deal […]

Some Notes on Management in a Hospital by W. Edwards Deming

We used to publish a newsletter. In the Fall 2006 Deming Interaction we published an excerpt from an article by Dr. Deming: Some Notes on Management in a Hospital [the link that we broke has been removed] (published in 1990 in the Journal of the Society of Health Systems). In the lecture discussed from our […]

Product and Service Innovation is Driven by Customer Focused Organizations

At the core of W. Edwards Deming’s philosophy is a focus on delighting customers, allowing everyone to contribute what they have to offer and continually improving. In order to bring about great results certain knowledge and strategies are useful. So things like learning to view the organization as a system and gaining an understanding of […]

Analyzing Data Requires an Understanding of the System Generating the Data

This recent article, Has Uber Forced Taxi Drivers to Step Up Their Game?, explores how competition from Uber has pressured the legacy taxi business to improve customer service. In exploring whether the data supports the idea that there has been an effort to improve customer service the article mentions that complaints about taxis increased in […]