The W. Edwards Deming Institute Blog

Archive for the ‘customer focus’ Category

Restaurant Week (An elementary look at quality culture fundamentals)

Guest post by David Kachoui (previously published in Quality Progress, August 2014): Director of Business Development at Natech Plastics To celebrate “Restaurant Week,” my daughter’s first-grade class recently turned its classroom into a restaurant for a day. Parents were patrons. Students ran operations. Upon arrival, we were greeted by a polite, 6-year-old host with a […]

Iterative Customer Focus

Guest post by John Hunter, author of Management Matters: Building Enterprise Capability. On Statistical Techniques in Industry as a Natural Resource by W. Edwards Deming (1952) In the new way, management introduces, through consumer research, a 4th step, and runs through the 4 steps is a cycle, over and over … New Way Design the […]

Creating a Deep Commitment to Delighting Customers

Those organizations that can delight customers today and take the steps today that position the organization to delight customers in the future will prosper and grow. But building and maintaining a management culture that reinforces delighting customers and long term thinking is quite difficult. I have trouble finding businesses that are focused on delighting customers. […]

What Business are We In?

That quote is from The New Economics, published in 1993. Still today many companies would benefit greatly from adopting this thinking. So often companies fail to focus on the needs of customers. So often companies focus on the short term to the detriment of long term success. We would all be better off if more […]

Jobs to be Done

In Clayton Christensen’s new book, Competing Against Luck, the authors delve into the importance of gaining a deep understanding of what your customers desire. The book lays out a Theory of Jobs to be Done in a very compelling way. To me this is a great example of extending Deming’s ideas with a great deal […]

Some Notes on Management in a Hospital by W. Edwards Deming

We used to publish a newsletter. In the Fall 2006 Deming Interaction we published an excerpt from an article by Dr. Deming: Some Notes on Management in a Hospital [the link that we broke has been removed] (published in 1990 in the Journal of the Society of Health Systems). In the lecture discussed from our […]

Product and Service Innovation is Driven by Customer Focused Organizations

At the core of W. Edwards Deming’s philosophy is a focus on delighting customers, allowing everyone to contribute what they have to offer and continually improving. In order to bring about great results certain knowledge and strategies are useful. So things like learning to view the organization as a system and gaining an understanding of […]

Deming’s Stage 0: By What Method?

Ron Moen’s presentation at The W. Edwards Deming Institute 2014 conference – Deming’s Stage 0: By What Method? Ron talks about W. Edwards Deming teaching a 2 week course on consumer research in Japan in 1951: that course included a section titled “the art of questioning and interviewing.” Dr. Deming had participants go out into […]

Quality Beginnings: Deming and Madison, Wisconsin

This post in an excerpt from The Quality Leadership Workbook for Police by Chief David Couper and Captain Sabine Lobitz. While the intense focus on quality movement in the 1980s did not become the dominant way to run an organization like many of us thought it would, it still became one of society’s major influences. […]