The W. Edwards Deming Institute Blog

Profit and growth come from customers that boast about your products and services

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Satisfied customers switch, for no good reason, just to try something else. Why not? Profit and growth come from customers that boast about your product and service – the loyal customer. He requires no advertising or other persuasion, and brings a friend along with him.

Dr. W. Edwards Deming
Drastic Changes for Western Management

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Categorised as: customer focus


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