The W. Edwards Deming Institute Blog

Archive for the ‘customer focus’ Category

Minimal Viable Product

Minimal Viable Product is an important concept. The idea is to learn from customers (users) using the product/service as soon as possible. Having customers direct experience available as soon as possible allows those designing and creating the product to learn as early as possible from those customers. The idea with MVP is to speed up […]

Process Thinking at Patagonia

Randy Harward spoke at the 2013 Deming Institute annual conference on applying Deming management methods and sustainability and Patagonia. It was better because designers and developers went from being just people who bought things, and marketed them, to people who had to understand and solve problems throughout the whole process. They became process engineers, every […]

Customer Focus with a Deming Perspective

There are few managers today that would say their organization doesn’t focus on customers. It is fairly accepted that in order to proposer a business needs to convince customers to pay. But I find most organizations I interact with don’t do a decent job of focusing on customers (so customers are provided much worse service […]

The consumer is the most important point on the production-line

In, New Principles in Administration for Quality and Efficiency (speech by W. Edward Deming in Manila, Philippines, July 2, 1971) Dr. Deming laid out 19 principles. The full list of principles is included in The Essential Deming, page 176-178. Two I find particularly insightful and instructive (especially when you consider this is from 1971). Principle […]

Deming and Lean: The Disparities and Similarities

In my opinion Deming’s ideas and lean thinking share many similarities. I do see plenty of weaknesses in lean manufacturing efforts at organizations. Most of the weaknesses are due to bad implementation of lean manufacturing rather than lean thinking missing fundamental elements included in Deming’s management system. A very common point of criticism (from Deming […]

Asking Questions to Initiate New Thinking

We are posting several short videos to provide everyone an opportunity to hear directly from Dr. Deming. It is remarkable how well the ideas he spoke of have aged even while the world has been changing rapidly. This video offers several questions that challenge us to think more deeply about current practices and perhaps help […]

Customer Delight

Customer satisfaction is better than dissatisfaction but it is not enough. A satisfied customer will leave for another provider at the slightest provocation. They see a bit lower price – they leave. You make one minor slip up – they leave. They find some marketing effort cute – they leave. Delighted customers are very difficult […]